smalausnir

Software Development & Advisory · Est. 1995

Small solutions.
Big crossings.

An Icelandic–Norwegian software house.

Oslo / Reykjavík. Building and operating our own portfolio of digital products since 1995, plus select advisory in data, AI and enterprise systems.

The name is the method.

Products are built lean, shipped early, and improved in small solutions — each verified step building on the last until the crossing is complete.

The sunstone

Finding clarity where others saw only grey.

In the 9th century, Norse navigators crossed the Atlantic without compass or map. Their secret was the sólarsteinn — the sunstone. A crystal of Iceland spar that revealed the position of the sun through cloud and fog, finding clarity where others saw only grey.

They didn’t cross the ocean in one leap. They crossed it in small solutions.

Each observation, each correction, each decision building on the last until the crossing was complete.

Small solutions. Big crossings.

That is what Smalausnir means.

About Smalausnir

A software house, built the old way.

Designed, developed and operated in-house — from MedTech compliance tools to consumer apps.

Smalausnir ehf. is a software development and advisory company established in 1995 — Icelandic roots, Norwegian base. The company builds and publishes its own portfolio of digital products, and takes on select advisory engagements in data, AI and enterprise systems.

Smalausnir was founded and is led by Einar Hafberg — three decades of building software as founder, consultant and data leader. Read his story ↗

1995

Established

5

Products in market

30+

Years of delivery

Portfolio

Products & engagements.

Products built, published and operated under the Smalausnir umbrella — spanning compliance tools, consumer apps, device intelligence, and productivity software.

Family & Memory · Mobile App

Omaku

An offline-first mobile app for elderly memory support and family connection — medicines, reminders and shared moments in one calm place. Because there is a difference between knowing your parent is fine and your parent feeling that you are close.

omaku.app ↗
MedTech · Compliance

MdrClassFinder

A classification guidance tool for EU MDR medical device software. Helps developers and manufacturers navigate the regulatory landscape and determine their device’s risk class.

mdrclassfinder.com ↗
Product Intelligence · B2B

ProductWho

A platform designed to surface product ownership and accountability across organisations — connecting products to the people and teams behind them.

productwho.com ↗
App · Productivity

Veldi

A focused productivity application built to help individuals structure their work and track progress with intention — minimal friction, maximum clarity.

veldi.app ↗
Device Intelligence · SaaS

DeviceCompass

A device intelligence and lookup platform — enabling teams to quickly surface accurate device information, specs, and classification data for a wide range of hardware.

In development
Hospitality Tech · Enterprise

HSC — Cenium

A Property Management and reservation system sold and deployed worldwide. Cenium delivered end-to-end hospitality operations for hotels and resorts globally — a standalone on-premises product, now retired.

Product · Retired
HR Systems · Enterprise

Nami

An HR system built for large industrial organisations, handling complex workforce management at scale. A standalone on-premises product deployed across major enterprises, now retired.

Product · Retired
Consulting · Europe & USA

ERP, Data & BI

Advisory and delivery engagements across Europe and the United States on ERP implementations, data strategy, and Business Intelligence solutions — helping organisations turn complex data landscapes into clear, actionable insight.

Consulting engagement

Contact

Let’s talk.

Smalausnir is available for select software development and advisory engagements. Whether you need a technical partner, an architect, or a product collaborator — reach out via the form or the channels below.